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Citizen engagement: from promise to practice

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  1. Chapter 1: Introduction
    2 Paragrafen
  2. Chapter 2: Start with the right questions
    5 Paragrafen
  3. Chapter 3: Designing the participation process
    6 Paragrafen
  4. Chapter 4: Making participation succeed
    6 Paragrafen
  5. Chapter 5: Understanding the impact of participation
    4 Paragrafen
  6. Chapter 6: Skills, capacity, policies and governance needed
    4 Paragrafen
  7. Chapter 7: Final thoughts
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Hoofdstuk vooruitgang
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First stop on the participation ladder: give everyone the same starting point. People can only weigh in on what they understand. So step one is simple: clear, accessible and trustworthy information, shared before anyone is asked to respond, contribute or decide.

What's the main purpose?

Help citizens understand what is happening, why it matters, and how it may affect them.

What can you do?

Provide balanced, objective, clear, and accessible information about a societal topic, project, policy, decision, or process.

Why it matters?

Good information is the starting point for meaningful participation. People can only take part seriously when they know what the issue is about. It also helps create awareness, build openness, and strengthen trust when communication is timely and transparent.

Your promise to citizens:

“We’ll keep you informed.”

Lessons from the field

In this video, Elin (Malmö) and Mark (Mechelen) let us in on why they chose to inform their citizens, and how they went about it.

Let's recap!
1. Build a shared foundation first.
Climate discussions get polarized fast when people start from wildly different knowledge levels, so gather local climate facts into one accessible resource everyone can use as a common starting point.
2. Make information accessible.
Long, technical reports rarely get read. Interactive sessions and 3D visualisations that show people their own neighbourhood help turn abstract data into something they can actually relate to.
3. Invest enough time.
Accessible information builds trust. Investing time in explaining things clearly shows competence, and gives people the confidence to engage in a fair discussion.
4.Keep minds open.
Keeping minds open matters just as much as the information itself. For instance, think of methods like immersive tools, art, visualisation, or virtual reality: they help people take in unfamiliar information. Plus, when they can relate to the information emotionally, it resonates more and engagement goes deeper.

Deep dive

Each partner case is described in full below. Dive in to see exactly how it played out on the ground.

Climate Knowledge - City of Malmö

Informing citizens with facts about climate change.

Immersive experience - City of Mechelen

Informing citizens through visualisations and immersive experiences.

How do you inform citizens?

  • Public information website
  • Newsletter
  • Dashboard
  • Social media campaign
  • Public education campaign
  • Training sessions
  • Brochure and fact sheet
  • Explainer video
  • Infographic
  • Public briefing or town hall presentation
  • Community meetings
Dia 1 van 1 wordt weergegeven

Verslag

Intimidatie of pestgedrag
Bevat inhoud voor volwassenen of gevoelige inhoud
Bevat misleidende of onjuiste informatie
Bevat beledigende of denigrerende inhoud
Bevat spam, neppe inhoud of mogelijke malware

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Verslag

Je hebt dit al gemeld. .